V.1 Sep 2024
<aside> <img src="/icons/upward_gray.svg" alt="/icons/upward_gray.svg" width="40px" /> Logo
The BoomFi logo is comprised of an explosive directional arrow representing smooth transactions and confident growth.
It is supported by our wordmark in this side by side lockup.
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<aside> <img src="/icons/grid_gray.svg" alt="/icons/grid_gray.svg" width="40px" /> Logo Variants
The primary, preferred colour combination for the BoomFi Logo is a Fluo arrow and white wordmark over black.
Any other contrasting combination of the core brand colours can be used with the full logo in a single colour.
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<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> Brand Colours
Our pallette is built around Fluo, a bright yellow-green.
It is supported by a dark green and off white tones, in addition to black, white and greys.
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<aside> <img src="/icons/subtitles_gray.svg" alt="/icons/subtitles_gray.svg" width="40px" /> Our brand font is Uncut Sans, a versatile sans serif font family.
We use it for all brand applications, from headlines to small print.
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